Pia Engholm

I need to constantly learn new things – curiosity has not yet killed this cat, but rather propelled my personal growth.

Latin America has a special place in my heart – I love the people, the food, the culture, the languages, and last but not least, the business opportunities that region has to offer.

Investment interests

I choose my investments based mainly on the entrepreneur - the right team is more important than the right idea. However, I have a keener interest in products with high technical complexity and in the areas medtech, AI, virtual reality, health, and “old-fashioned” industry. I am only interested in very early seed investments and prefer to be the first investor in.



  • Founded and later on divested SamSari AB, as well as Afterschool.nu