Niclas Lilja

In summer, I enjoy sailing among the islands of the Baltic Sea, and in winter I explore the Swedish mountains.  I look both forwards and backwards, and one of my hobbies is archaeology and ancient history, like graffiti in Pompeii.

Current Engagements

  • Founder and chairman of investment company Forest Avenue. Its portfolio includes Widespace, Trice Imaging Inc., Telcred, Fidesmo, Gladsome Studios, Sprinkle, Propel Capital and Comp Media.
  • Co-founder and chairman of Gladsome Studios, building awesome apps

  • Board Member of Comp Media, a market place for services

  • Board Member of Fidesmo, a provider of smart cards


  • One of the first to join the mobile operator 3 in Scandinavia. Director Communications and member of the management team from business plan via rollout and launch until we had 100 000 customers.

  • Communications, marketing and Investor Relations at OMX, Framfab, Neonet and Ongame and many years as a consultant

  • Visiting Scholar at Stanford University 2004-2005 studying innovation and marketing

Investing Interests

I like to back great teams that are trying to achieve substantial change, digitally. Preferably from the start, or nearly from the start.